Items where Author is "Le Meunier-Fitzhugh, Kenneth"

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Number of items: 58.

Article

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Wilson, Hugh N. (2017) The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services. Industrial Marketing Management, 64. 107–121. ISSN 0019-8501

Cometto, Teresa, Niser, Arsalan, Palacios, Miguel, Le Meunier-FitzHugh, Kenneth and Labadie, Gaston (2016) Organizational linkages for new product development: Implementation of innovation projects. Journal of Business Research, 69 (6). pp. 2093-2100. ISSN 0148-2963

Baumann, Jasmin and Le Meunier-FitzHugh, Kenneth (2015) Making Value Co-Creation a Reality – Exploring the Co-Creative Value Processes in Customer-Salesperson Interaction. Journal of Marketing Management, 31 (3-4). pp. 289-316. ISSN 0267-257X

Baumann, J and Le Meunier-FitzHugh, K (2014) Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? AMS Review, 4 (1-2). pp. 5-20. ISSN 1869-814X

Le Meunier-FitzHugh, K., Baumann, J., Palmer, R. and Wilson, H. (2011) The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function. Journal of Marketing Theory and Practice, 19 (4). pp. 423-440. ISSN 1069-6679

Le Meunier-FitzHugh, K., Massey, G. and Piercy, N.F. (2011) The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing. Industrial Marketing Management, 40 (7). pp. 1161-1171. ISSN 0019-8501

Le Meunier-FitzHugh, K and Piercy, N. F. (2011) Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration. Journal of Personal Selling and Sales Management, 31 (3). pp. 287-296. ISSN 1557-7813

Le Meunier-FitzHugh, K. and Piercy, N.F. (2010) Improving the Relationship between sales and marketing. European Business Review, 22 (3). pp. 287-305. ISSN 0955-534X

Le Meunier-FitzHugh, K. and Lane, N. (2009) Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations. Journal of Strategic Marketing, 17 (3). pp. 291-306. ISSN 0965-254X

Le Meunier-FitzHugh, K. and Piercy, N.F. (2009) Drivers of sales and marketing collaboration in business-to-business selling organisations. Journal of Marketing Management, 25 (5-6). pp. 611-633. ISSN 0267-257X

Le Meunier-FitzHugh, K. and Piercy, N.F. (2008) The Importance of Organizational Structure for Collaboration between Sales and Marketing? Journal of General Management, 34 (1). pp. 19-36. ISSN 0306-3070

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) Does Collaboration between Sales and Marketing Affect Business Performance? Journal of Personal Selling and Sales Management, 27 (3). pp. 207-220. ISSN 0885-3134

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) Exploring Collaboration between Sales and Marketing. European Journal of Marketing, 41 (7/8). pp. 939-955. ISSN 0309-0566

Le Meunier-FitzHugh, K. and Piercy, N.F. (2006) Integrating Marketing Intelligence Sources: Reconsidering the Role of the Salesforce. International Journal of Market Research, 48 (6). pp. 699-719.

Book Section

Le Meunier-fitzhugh, Kenneth and Le Meunier-fitzhugh, Leslie (2017) How Does Market Orientation Affect Sales and Marketing Collaboration and Business Performance? In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, p. 307. ISBN 978-3-319-50006-5

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Sales and Marketing, and Customer Relationships: A Structured Abstract. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 779-780.

Stuebiger, Nina, Baumann, Jasmin, Haas, Alexander and Le Meunier-Fitzhugh, Kenneth (2016) Forgiveness in Buyer–Seller Relationships Gone Bad. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 743-744.

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2016) A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. In: Thriving in a New World Economy. Springer, p. 12. ISBN 978-3-319-24146-3

Cometto, Teresa, Le Meunier-FitzHugh, Kenneth, Labadie, Gaston J. and Roux, Felix (2016) The Role of Sales and Marketing in Innovation Implementation: An Empirical Analysis in Six South American Countries. In: Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer.

Le Meunier-FitzHugh, Kenneth (2015) Sales Territory. In: Wiley Encyclopedia of Management. John Wiley & Sons.

Le Meunier-FitzHugh, Kenneth (2015) Sales Management. In: Wiley Encyclopedia of Management. John Wiley & Sons, UK.

Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie, Palmer, Roger, Clark, Moria and Hair, Neil (2013) Service Dominant Logic – An Example of Competitive Advantage. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer, p. 165. ISBN 978-3-319-24182-1

Le Meunier-FitzHugh, K. and Massey, G. (2011) The Importance of Creating Effective Working Relationships between Sales and Marketing. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K. ISBN 978-0-19-956945-8

Cravens, D., Le Meunier-FitzHugh, K. and Piercy, N.F. (2011) Introduction to The Oxford Handbook on Strategic Sales and Sales Management. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K. ISBN 978-0-19-956945-8

Le Meunier-FitzHugh, K. and Lane, N. (2010) A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance. In: Strategic Sales and Strategic Marketing. Routledge, Abingdon, U.K. ISBN 978-0-415-61451-1

Conference or Workshop Item

Baumann, Jasmin, Le Meunier-Fitzhugh, Kenneth and Fitzhugh, Leslie Caroline (2016) Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice. In: Academy of Marketing Science Annual Conference, 2016-05-18, Florida.

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Sales and marketing, and customer relationships. In: The Academy Of Marketing Science World Marketing Congress, 2015-07-16 - 2015-07-18.

Stuebiger, Nina, Baumann, Jasmin, Haas, Alexander and Le Meunier-Fitzhugh, Kenneth (2015) Forgiveness in Buyer-Seller Relationships Gone Bad. In: The Academy Of Marketing Science World Marketing Congress, 2015-07-16 - 2015-07-18.

Baumann, J, Le Meunier-Fitzhugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth, Haas, Alexander and Stuebiger, Nina (2014) Reciprocal Value Propositions in Professional Service Sales Encounters. In: Global Sales Science Institute Annual Conference, 2014-06-11 - 2014-06-13.

Baumann, Jasmin and Le Meunier-FitzHugh, Kenneth (2013) A critical realist exploration of the influence of interpersonal trust on value co-creation in transactional and relational customer-salesperson interaction. In: 16th Annual Conference of the International Association of Critical Realism, 2013-07-29 - 2013-07-31.

Le Meunier-FitzHugh, K (2012) Drivers for change: Impact of aligned rewards and senior management attitudes on conflict and collaboration between sales and marketing. In: Sales Excellence and Leadership Summit Conference, 2012-10-22 - 2012-10-23.

Baumann, J. and Le Meunier-FitzHugh, K. (2011) Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships. In: American Marketing Association Summer Marketing Educators' Conference, 2011-08-05 - 2011-08-07.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Sales and Marketing Collaboration - What is the impact of Market Orientation? In: The proceedings of the Academy of Marketing Science World Marketing Congress, 2011-07-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing? In: The proceedings of the Academy of Marketing Science Summer Conference, 2011-05-01.

Le Meunier-FitzHugh, K., Baumann, J. and Le Meunier-FitzHugh, L. (2010) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The American Marketing Association Winter Conference, 2010-02-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2010) Rewards - Can they be used to help the coordination of sales and marketing activities? In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K. and Baumann, J. (2009) The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function. In: Forum on Service: Service-Dominant Logic, Service Science and Network Theory, 2009-06-01.

Baumann, J. and Le Meunier-FitzHugh, K. (2009) The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust. In: Selling and Sales Management Conference, 2009-04-01.

Le Meunier-FitzHugh, K. (2009) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Davies, I., Le Meunier-FitzHugh, K. and Ryals, L. (2009) What Sales People do: Observations of Successful Behaviors in Live Sales Meetings. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R. and Wilson, H. (2009) A Sales Perspective on Service Dominant Logic. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K., Piercy, N.F. and Lane, N. (2008) Collaboration between Sales and Marketing, Business Performance and Marketing Orientation. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2008) Conceptualizing trust in the relationship between sales and marketing. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2007) Does Structure Influence the Performance of Sales and Marketing? In: In: The proceedings of the Academy of Marketing Conference, 2007-07-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) A Study of Collaboration between Sales and Marketing and its Effect on Business Performance. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2006) Rewards - Can they be used to help align Sales and Marketing Activities? In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Le Meunier-FitzHugh, K. (2005) Marketing Intelligence, Keeping Your Sales Force in the Loop. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Book

Le Meunier-Fitzhugh, Kenneth and Douglas, Tony (2016) Achieving a Strategic Sales Focus:Contemporary Issues and Future Challenges. Oxford University Press, Oxford. ISBN 9780198706649

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Creating Effective Sales and Marketing Relationships. Business Expert Press. ISBN 9781606498590

Cravens, D., Le Meunier-FitzHugh, K. and Piercy, N.F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press. ISBN 978-0-19-956945-8

Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press. ISBN 9780199569458

Le Meunier-FitzHugh, K. (2009) Should Sales and Marketing Collaborate? An Investigation into the Antecedents and Consequences of Collaboration between Sales and Marketing. VDM Publishing House Ltd.. ISBN 978-3639166330

Other

Le Meunier-FitzHugh, Kenneth (2015) Sales Must Make a Mark. Winning Edge -The Magazine for the Institute of Sales & Marketing Management, UK.

Le Meunier-FitzHugh, Kenneth (2014) From Another Planet: The Sales vs Marketing Debate. Winning Edge -The Magazine for the Institute of Sales & Marketing Management, UK.

Le Meunier-FitzHugh, Kenneth (2012) How does Service-Dominant Logic and Integrated Solutions Impact on the Sales Function in the Real Estate Industry? Keller Center Research/Baylor University, Baylor, USA.

Le Meunier-FitzHugh, K. (2010) Clarifying the roles of marketing and sales in 'The Changing Role of Sales and Salespeople: How to develop a long lasting relationship with your customers'. Henry Stewart Talks Ltd, London.

Davies, I., Le Meunier-FitzHugh, K., Ryals, L. and Ward, R. (2008) Improving the Sales Force – Linking sales meeting behaviour to sales success. Silent Edge/Cranfield University.

This list was generated on Sun Dec 17 14:45:45 2017 GMT.