A Study of Collaboration between Sales and Marketing and its Effect on Business Performance

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) A Study of Collaboration between Sales and Marketing and its Effect on Business Performance. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Lucy Piper
Date Deposited: 14 Mar 2011 16:56
Last Modified: 08 Jul 2020 23:27
URI: https://ueaeprints.uea.ac.uk/id/eprint/26210
DOI:

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