A Study of Collaboration between Sales and Marketing and its Effect on Business Performance

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) A Study of Collaboration between Sales and Marketing and its Effect on Business Performance. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Lucy Piper
Date Deposited:	14 Mar 2011 16:56
Last Modified:	24 Sep 2024 07:09
URI:	https://ueaeprints.uea.ac.uk/id/eprint/26210
DOI:

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