Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships

Baumann, J. and Le Meunier-FitzHugh, K. (2011) Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships. In: American Marketing Association Summer Marketing Educators' Conference, 2011-08-05 - 2011-08-07.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 17 Feb 2016 14:00
Last Modified: 30 Oct 2020 01:09
URI: https://ueaeprints.uea.ac.uk/id/eprint/57132
DOI:

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