Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships

Baumann, J. and Le Meunier-FitzHugh, K. (2011) Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships. In: American Marketing Association Summer Marketing Educators' Conference, 2011-08-05 - 2011-08-07.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	17 Feb 2016 14:00
Last Modified:	24 Sep 2024 07:05
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57132
DOI:

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