A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance

Le Meunier-FitzHugh, K. and Lane, N. (2010) A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance. In: Strategic Sales and Strategic Marketing. Routledge, Abingdon, U.K. ISBN 978-0-415-61451-1

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Amanda Holland
Date Deposited: 11 Feb 2011 11:54
Last Modified: 19 Mar 2020 01:55
URI: https://ueaeprints.uea.ac.uk/id/eprint/21311
DOI:

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