Conceptualizing trust in the relationship between sales and marketing and the customer

Le Meunier-FitzHugh, K., Baumann, J. and Le Meunier-FitzHugh, L. (2010) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The American Marketing Association Winter Conference, 2010-02-01.

WarningThere is a more recent version of this item available.
Full text not available from this repository. (Request a copy)
Item Type: Conference or Workshop Item (Paper)
Additional Information: Awarded Best Paper in Track (Sales and Customer Relationship Marketing)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Vishal Gautam
Date Deposited: 13 Jan 2011 10:40
Last Modified: 23 May 2019 23:33
URI: https://ueaeprints.uea.ac.uk/id/eprint/19217
DOI:

Available Versions of this Item

Actions (login required)

View Item View Item