Conceptualizing trust in the relationship between sales and marketing and the customer

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Le Meunier-FitzHugh, K., Baumann, J. and Le Meunier-FitzHugh, L. (2010) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The American Marketing Association Winter Conference, 2010-02-01.

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Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Awarded Best Paper in Track (Sales and Customer Relationship Marketing)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Vishal Gautam
Date Deposited:	13 Jan 2011 10:40
Last Modified:	24 Sep 2024 07:06
URI:	https://ueaeprints.uea.ac.uk/id/eprint/19217
DOI:

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Conceptualizing trust in the relationship between sales and marketing and the customer. (deposited 13 Jan 2011 10:40) [Currently Displayed]
- Conceptualizing trust in the relationship between sales and marketing. (deposited 18 Mar 2011 16:28)

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