Conceptualizing trust in the relationship between sales and marketing and the customer

Le Meunier-FitzHugh, K., Baumann, J. and Le Meunier-FitzHugh, L. (2010) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The American Marketing Association Winter Conference, 2010-02-01.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Awarded Best Paper in Track (Sales and Customer Relationship Marketing)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship
Faculty of Social Sciences > Research Groups > Marketing
Depositing User: Vishal Gautam
Date Deposited: 13 Jan 2011 10:40
Last Modified: 24 Sep 2024 07:06
URI: https://ueaeprints.uea.ac.uk/id/eprint/19217
DOI:

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