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ToolsBaumann, J, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
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| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing |
| Depositing User: | Pure Connector |
| Date Deposited: | 13 Feb 2014 09:22 |
| Last Modified: | 02 Jul 2021 23:44 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/47539 |
| DOI: |
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