Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction

Baumann, J, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	13 Feb 2014 09:22
Last Modified:	24 Sep 2024 07:18
URI:	https://ueaeprints.uea.ac.uk/id/eprint/47539
DOI:

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