A Sales Perspective on Service Dominant Logic

Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R. and Wilson, H. (2009) A Sales Perspective on Service Dominant Logic. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Lucy Piper
Date Deposited: 18 Mar 2011 16:48
Last Modified: 22 Sep 2021 00:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/26709

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