A Sales Perspective on Service Dominant Logic

Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R. and Wilson, H. (2009) A Sales Perspective on Service Dominant Logic. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Lucy Piper
Date Deposited:	18 Mar 2011 16:48
Last Modified:	24 Sep 2024 07:08
URI:	https://ueaeprints.uea.ac.uk/id/eprint/26709
DOI:

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