Items where Author is "Le Meunier-Fitzhugh, Kenneth"

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Number of items: 64.

Le Meunier-FitzHugh, Kenneth, Cometto, Teresa and Johnson, Jim (2021) Launching new global products into subsidiary markets: The vital role of sales and marketing collaboration. Thunderbird International Business Review, 63 (4). pp. 543-558. ISSN 1096-4762

Le Meunier-FitzHugh, Kenneth and FitzHugh, Leslie Caroline (2021) Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57. ISSN 0268-4012

Le Meunier-FitzHugh, Kenneth (2021) Marketing A Very Short Introduction. Oxford University Press, Oxford. ISBN 9780198827337

Le Meunier-FitzHugh, Kenneth and Massey, Graham R. (2019) Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms. Journal of Marketing Management, 35 (13-14). pp. 1267-1290. ISSN 0267-257X

Singh, Jagdip, Flaherty, Karen, Sohi, Ravipreet S., Deeter-Schmelz, Dawn, Habel, Johannes, Le Meunier-FitzHugh, Kenneth, Malshe, Avinash, Mullins, Ryan and Onyemah, Vincent (2019) Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions. Journal of Personal Selling and Sales Management, 39 (1). pp. 2-22. ISSN 0885-3134

Jobber, David, Lancaster, Geoffery and Le Meunier-FitzHugh, Kenneth (2019) Selling and Sales Management:11th Edition. Pearson, Harlow. ISBN 978-1-292-20502-1

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Wilson, Hugh N. (2017) The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services. Industrial Marketing Management, 64. 107–121. ISSN 0019-8501

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2017) How Does Market Orientation Affect Sales and Marketing Collaboration and Business Performance? In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, p. 307. ISBN 978-3-319-50006-5

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Sales and Marketing, and Customer Relationships: A Structured Abstract. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, pp. 779-780.

Stuebiger, Nina, Baumann, Jasmin, Haas, Alexander and Le Meunier-FitzHugh, Kenneth (2016) Forgiveness in Buyer–Seller Relationships Gone Bad. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, pp. 743-744.

Le Meunier-FitzHugh, Kenneth and Douglas, Tony (2016) Achieving a Strategic Sales Focus:Contemporary Issues and Future Challenges. Oxford University Press, Oxford. ISBN 9780198706649

Cometto, Teresa, Niser, Arsalan, Palacios, Miguel, Le Meunier-FitzHugh, Kenneth and Labadie, Gaston (2016) Organizational linkages for new product development: Implementation of innovation projects. Journal of Business Research, 69 (6). pp. 2093-2100. ISSN 0148-2963

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2016) A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. In: Thriving in a New World Economy. Springer, USA, p. 12. ISBN 978-3-319-24146-3

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice. In: Academy of Marketing Science Annual Conference, 2016-05-18, Florida.

Cometto, Teresa, Le Meunier-FitzHugh, Kenneth, Labadie, Gaston J. and Roux, Felix (2016) The Role of Sales and Marketing in Innovation Implementation: An Empirical Analysis in Six South American Countries. In: Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, PER, pp. 649-650. ISBN 978-3-319-19427-1

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Sales and marketing, and customer relationships. In: The Academy Of Marketing Science World Marketing Congress, 2015-07-16 - 2015-07-18.

Stuebiger, Nina, Baumann, Jasmin, Haas, Alexander and Le Meunier-FitzHugh, Kenneth (2015) Forgiveness in Buyer-Seller Relationships Gone Bad. In: The Academy Of Marketing Science World Marketing Congress, 2015-07-16 - 2015-07-18.

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Creating Effective Sales and Marketing Relationships. Business Expert Press, USA. ISBN 9781606498590

Le Meunier-FitzHugh, Kenneth (2015) Sales Territory. In: Wiley Encyclopedia of Management. Wiley.

Le Meunier-FitzHugh, Kenneth (2015) Sales Management. In: Wiley Encyclopedia of Management. Wiley, UK.

Le Meunier-FitzHugh, Kenneth (2015) Sales Must Make a Mark. Winning Edge -The Magazine for the Institute of Sales & Marketing Management, UK.

Baumann, Jasmin and Le Meunier-FitzHugh, Kenneth (2015) Making Value Co-Creation a Reality – Exploring the Co-Creative Value Processes in Customer-Salesperson Interaction. Journal of Marketing Management, 31 (3-4). pp. 289-316. ISSN 0267-257X

Le Meunier-FitzHugh, Kenneth (2014) From Another Planet: The Sales vs Marketing Debate. Winning Edge -The Magazine for the Institute of Sales & Marketing Management, UK.

Baumann, J and Le Meunier-FitzHugh, K (2014) Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? AMS Review, 4 (1-2). pp. 5-20. ISSN 1869-814X

Baumann, J, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth, Haas, Alexander and Stuebiger, Nina (2014) Reciprocal Value Propositions in Professional Service Sales Encounters. In: Global Sales Science Institute Annual Conference, 2014-06-11 - 2014-06-13.

Le Meunier-FitzHugh, Kenneth, Le Meunier-FitzHugh, Leslie, Palmer, Roger, Clark, Moria and Hair, Neil (2013) Service Dominant Logic – An Example of Competitive Advantage. In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer, Melbourne, p. 165. ISBN 978-3-319-24182-1

Baumann, Jasmin and Le Meunier-FitzHugh, Kenneth (2013) A critical realist exploration of the influence of interpersonal trust on value co-creation in transactional and relational customer-salesperson interaction. In: 16th Annual Conference of the International Association of Critical Realism, 2013-07-29 - 2013-07-31.

Le Meunier-FitzHugh, K (2012) Drivers for change: Impact of aligned rewards and senior management attitudes on conflict and collaboration between sales and marketing. In: Sales Excellence and Leadership Summit Conference, 2012-10-22 - 2012-10-23.

Le Meunier-FitzHugh, Kenneth (2012) How does Service-Dominant Logic and Integrated Solutions Impact on the Sales Function in the Real Estate Industry? Keller Center Research/Baylor University, Baylor, USA.

Le Meunier-FitzHugh, Kenneth, Baumann, Jasmin, Palmer, Roger and Wilson, Hugh (2011) The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function. Journal of Marketing Theory and Practice, 19 (4). pp. 423-440. ISSN 1069-6679

Le Meunier-FitzHugh, Kenneth, Massey, Graham R. and Piercy, Nigel F. (2011) The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing. Industrial Marketing Management, 40 (7). pp. 1161-1171. ISSN 0019-8501

Baumann, J. and Le Meunier-FitzHugh, K. (2011) Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships. In: American Marketing Association Summer Marketing Educators' Conference, 2011-08-05 - 2011-08-07.

Le Meunier-FitzHugh, K and Piercy, N. F. (2011) Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration. Journal of Personal Selling and Sales Management, 31 (3). pp. 287-296. ISSN 1557-7813

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Sales and Marketing Collaboration - What is the impact of Market Orientation? In: The proceedings of the Academy of Marketing Science World Marketing Congress, 2011-07-01.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2011) Cross-Functional Teams- Do they really reduce Infer-Functional Conflict between Sales and Marketing? In: The proceedings of the Academy of Marketing Science Summer Conference, 2011-05-01.

Cravens, D., Le Meunier-FitzHugh, K. and Piercy, N.F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press, Oxford, UK. ISBN 978-0-19-956945-8

Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press, Oxford. ISBN 9780199569458

Le Meunier-FitzHugh, K. and Massey, G. (2011) The Importance of Creating Effective Working Relationships between Sales and Marketing. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K. ISBN 978-0-19-956945-8

Cravens, D., Le Meunier-FitzHugh, K. and Piercy, N.F. (2011) Introduction to The Oxford Handbook on Strategic Sales and Sales Management. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K. ISBN 978-0-19-956945-8

Le Meunier-FitzHugh, K., Baumann, J. and Le Meunier-FitzHugh, L. (2010) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The American Marketing Association Winter Conference, 2010-02-01.

Le Meunier-FitzHugh, K. (2010) Clarifying the roles of marketing and sales in 'The Changing Role of Sales and Salespeople: How to develop a long lasting relationship with your customers'. Henry Stewart Talks Ltd, London, London.

Le Meunier-FitzHugh, K. and Lane, N. (2010) A Study of the Impact of Collaboration between Sales and Marketing upon Marketing Orientation and Business Performance. In: Strategic Sales and Strategic Marketing. Routledge, Abingdon, U.K. ISBN 978-0-415-61451-1

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2010) Rewards - Can they be used to help the coordination of sales and marketing activities? In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2010) Improving the Relationship between sales and marketing. European Business Review, 22 (3). pp. 287-305. ISSN 0955-534X

Le Meunier-FitzHugh, K. and Baumann, J. (2009) The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function. In: Forum on Service: Service-Dominant Logic, Service Science and Network Theory, 2009-06-01.

Le Meunier-FitzHugh, Kenneth and Lane, Nikala (2009) Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations. Journal of Strategic Marketing, 17 (3). pp. 291-306. ISSN 0965-254X

Baumann, J. and Le Meunier-FitzHugh, K. (2009) The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust. In: Selling and Sales Management Conference, 2009-04-01.

Le Meunier-FitzHugh, K. (2009) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Davies, I., Le Meunier-FitzHugh, K. and Ryals, L. (2009) What Sales People do: Observations of Successful Behaviors in Live Sales Meetings. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K. (2009) Should Sales and Marketing Collaborate? An Investigation into the Antecedents and Consequences of Collaboration between Sales and Marketing. VDM Publishing House Ltd., Saarbrücken, Germany. ISBN 978-3639166330

Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R. and Wilson, H. (2009) A Sales Perspective on Service Dominant Logic. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2009) Drivers of sales and marketing collaboration in business-to-business selling organisations. Journal of Marketing Management, 25 (5-6). pp. 611-633. ISSN 0267-257X

Le Meunier-FitzHugh, K., Piercy, N.F. and Lane, N. (2008) Collaboration between Sales and Marketing, Business Performance and Marketing Orientation. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

Davies, I., Le Meunier-FitzHugh, K., Ryals, L. and Ward, R. (2008) Improving the Sales Force – Linking sales meeting behaviour to sales success. Silent Edge/Cranfield University.

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2008) Conceptualizing trust in the relationship between sales and marketing. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2008) The Importance of Organizational Structure for Collaboration between Sales and Marketing? Journal of General Management, 34 (1). pp. 19-36. ISSN 0306-3070

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2007) Does Structure Influence the Performance of Sales and Marketing? In: In: The proceedings of the Academy of Marketing Conference, 2007-07-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) A Study of Collaboration between Sales and Marketing and its Effect on Business Performance. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) Does Collaboration between Sales and Marketing Affect Business Performance? Journal of Personal Selling and Sales Management, 27 (3). pp. 207-220. ISSN 0885-3134

Le Meunier-FitzHugh, K. and Piercy, N.F. (2007) Exploring Collaboration between Sales and Marketing. European Journal of Marketing, 41 (7/8). pp. 939-955. ISSN 0309-0566

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2006) Rewards - Can they be used to help align Sales and Marketing Activities? In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Le Meunier-FitzHugh, K. and Piercy, N.F. (2006) Integrating Marketing Intelligence Sources: Reconsidering the Role of the Salesforce. International Journal of Market Research, 48 (6). pp. 699-719.

Le Meunier-FitzHugh, K. (2005) Marketing Intelligence, Keeping Your Sales Force in the Loop. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

This list was generated on Thu Jul 7 11:13:08 2022 UTC.