Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice. In: Academy of Marketing Science Annual Conference, 2016-05-18, Florida.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 12 Apr 2017 05:13
Last Modified: 06 Apr 2020 00:24
URI: https://ueaeprints.uea.ac.uk/id/eprint/63236
DOI:

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