Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice

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Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice. In: Academy of Marketing Science Annual Conference, 2016-05-18, Florida.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	12 Apr 2017 05:13
Last Modified:	24 Sep 2024 07:21
URI:	https://ueaeprints.uea.ac.uk/id/eprint/63236
DOI:

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