Collaboration between Sales and Marketing, Business Performance and Marketing Orientation

Le Meunier-FitzHugh, K., Piercy, N.F. and Lane, N. (2008) Collaboration between Sales and Marketing, Business Performance and Marketing Orientation. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 14 Apr 2011 11:30
Last Modified: 28 Jun 2020 23:27
URI: https://ueaeprints.uea.ac.uk/id/eprint/29311
DOI:

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