Collaboration between Sales and Marketing, Business Performance and Marketing Orientation

Le Meunier-FitzHugh, K., Piercy, N.F. and Lane, N. (2008) Collaboration between Sales and Marketing, Business Performance and Marketing Orientation. In: The proceedings of the America Marketing Association Winter Conference, 2008-02-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Nicola Secker
Date Deposited:	14 Apr 2011 11:30
Last Modified:	24 Sep 2024 07:08
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29311
DOI:

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