Selling and Sales Management:11th Edition

Jobber, David, Lancaster, Geoffery and Le Meunier-FitzHugh, Kenneth (2019) Selling and Sales Management:11th Edition. Pearson, Harlow. ISBN 978-1-292-20502-1

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This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Item Type: Book
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing
Depositing User: LivePure Connector
Date Deposited: 29 Aug 2019 15:30
Last Modified: 01 Aug 2021 23:35

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