Creating Effective Sales and Marketing Relationships

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2015) Creating Effective Sales and Marketing Relationships. Business Expert Press, USA. ISBN 9781606498590

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The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship is frequently described as being unsatisfactory. Sales and marketing have developing their own perceptions of what should be achieved and how it can be realized. Because of the differences that exist between sales and marketing, the exploration of the issues and possible solutions to the sales and marketing dilemma offers an exciting opportunity for practitioners and academics, both in the context of management, and training and development programs, to deliver superior customer value. We will explore how sales and marketing can become more competitive in the face of dynamic and borderless markets, where lead generation is less important than building long-term relationships with customers.

Item Type: Book
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship
Faculty of Social Sciences > Research Groups > Marketing
Depositing User: Pure Connector
Date Deposited: 24 Mar 2015 15:46
Last Modified: 21 Jul 2021 23:34

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