Items where Research Group is "Marketing

A

Aroean, Lukman (2009) The impact of attitudes towards advertising on playful consumption. In: Academy of Marketing, 2009-07-07 - 2009-07-09, Leeds Metropolitan University.

B

Baumann, J. and Le Meunier-FitzHugh, K. (2009) The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust. In: Selling and Sales Management Conference, 2009-04-01.

Bika, Zografia (2009) Particularism and the Limits of Institutional Entrepreneurship. In: SASE Conference, ‘Capitalism in Crisis: What’s next?, 2009-07-16 - 2009-07-19.

C

Cook, Gary A. S. and Pandit, Naresh R. (2009) Clustering and the internationalisation strategies of SMEs in the media industry. International Journal of Globalisation and Small Business, 3 (3). pp. 306-330. ISSN 1479-3059

Cook, Gary A. S. and Pandit, Naresh R. (2009) Cluster dynamics: Insights from broadcasting in three UK city-regions. In: Entrepreneurship and Innovations in Functional Regions. Edward Elgar. ISBN 978 1 84720 074 7

Cook, Gary A. S. and Pandit, Naresh R. (2009) Clustering and the internationalisation of SMEs in the media industry. In: Contemporary Challenges to International Business. Palgrave Macmillan, pp. 164-179. ISBN 978 0 230 21845 1

Cook, Gary A. S., Pandit, Naresh R. and Pond, Keith (2009) A resource-based analysis of bankruptcy law, entrepreneurship and corporate recovery. In: Entrepreneurship and Innovations in Functional Regions. Edward Elgar.

D

Davies, I., Le Meunier-FitzHugh, K. and Ryals, L. (2009) What Sales People do: Observations of Successful Behaviors in Live Sales Meetings. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X and Chakraborty, Ratula (2009) Private Labels and Branded Goods: Consumers’ ‘Horrors’ and ‘Heroes’. In: Labels, Brands and Competition Policy: The Changing Landscape of Retail Competition. Oxford University Press. ISBN ISBN-10: 0199559376

K

Karakas, Fahri (2009) Emerald Article: Welcome to World 2.0: the new digital ecosystem. Journal of Business Strategy, 30 (4). pp. 23-30.

Karakas, Fahri and Kavas, M. (2009) Service-learning 2.0 for the twenty-first century: Towards a holistic model for global social positive change. International Journal of Organizational Analysis, 17 (1). pp. 40-59.

Karakas, Fahri (2009) New Heart-sets for Leaders: Mind-sets Alone Won’t Cut It. Personal Excellence, 14 (7). pp. 12-13.

Karakas, Fahri (2009) Sıfır Merkezli Liderlik (Zero Centered Leadership). Hayat, Yayınları. ISBN 9786055878245

L

Le Meunier-FitzHugh, Kenneth and Lane, Nikala (2009) Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations. Journal of Strategic Marketing, 17 (3). pp. 291-306. ISSN 0965-254X

Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2009) Drivers of sales and marketing collaboration in business-to-business selling organisations. Journal of Marketing Management, 25 (5-6). pp. 611-633. ISSN 0267-257X

Le Meunier-FitzHugh, K. (2009) Conceptualizing trust in the relationship between sales and marketing and the customer. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

Le Meunier-FitzHugh, K. (2009) Should Sales and Marketing Collaborate? An Investigation into the Antecedents and Consequences of Collaboration between Sales and Marketing. VDM Publishing House Ltd., Saarbrücken, Germany. ISBN 978-3639166330

Le Meunier-FitzHugh, K. and Baumann, J. (2009) The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function. In: Forum on Service: Service-Dominant Logic, Service Science and Network Theory, 2009-06-01.

Le Meunier-FitzHugh, K., Le Meunier-FitzHugh, L., Palmer, R. and Wilson, H. (2009) A Sales Perspective on Service Dominant Logic. In: The proceedings of the Academy of Marketing Science Conference, 2010-05-01.

M

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Polkinghorne, M. and Petford, N. (2009) A knowledge management case study in partnership and relationship impact: towards a first class third sector. In: 10th European Conference on Knowledge Management (ECKM), 2009-09-03 - 2009-09-04.

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 and Rippon, Janice (2009) Not just child’s play. Times Higher Education Supplement.

Manville, Graham and Beech, Amanda (2009) When Sam met Angie: the balanced scorecard for SMEs. Kingsham Press, Chichester, UK. ISBN 978-1904235637

Manville, Graham and Burt, C.D. (2009) Developing a best practice model for performance measurement in the manufacturing sector: a performance measurement critique of a UK manufacturing organisation. In: Performance in context: perspectives from management research. Innsbruck University Press, Innsbruck, AT.

Manville, Graham and Roushan, G (2009) The role of the information special as a change agent in performance management. In: 23rd Annual Conference of the British Academy of Management, 2009-09-15 - 2009-09-17.

N

Ng, Irene C. L., Maull, Roger and Yip, Nick (2009) Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry. European Management Journal, 27 (6). pp. 377-387. ISSN 0263-2373

Ng, I.C.L. and Yip, Nick (2009) B2B Performance-based Contracts in Services: The Attributes of Value co-creation. In: 11th Quality in Service Symposium, QUIS 11, 2009-06-11 - 2009-06-14.

Ng, I.C.L. and Yip, Nick (2009) Identifying Risk and its Impact on Contracting Through a Benefit Based-Model Framework in Business to Business contracting: Case of the defence industry. In: CIRP Design Conference, 2009-03-30 - 2009-03-31.