Emerald Article: Welcome to World 2.0: the new digital ecosystem

Karakas, Fahri (2009) Emerald Article: Welcome to World 2.0: the new digital ecosystem. Journal of Business Strategy, 30 (4). pp. 23-30.

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Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem. Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation. Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation. Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem. Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Elle Green
Date Deposited: 25 Jul 2012 09:40
Last Modified: 24 Oct 2022 00:20
URI: https://ueaeprints.uea.ac.uk/id/eprint/39184
DOI: 10.1108/02756660910972622

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