Emerald Article: Welcome to World 2.0: the new digital ecosystem

Karakas, Fahri (2009) Emerald Article: Welcome to World 2.0: the new digital ecosystem. Journal of Business Strategy, 30 (4). pp. 23-30.

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Abstract

Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem. Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation. Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation. Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem. Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Employment Systems and Institutions Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Elle Green
Date Deposited:	25 Jul 2012 09:40
Last Modified:	24 Oct 2022 00:20
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39184
DOI:	10.1108/02756660910972622

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