Private Labels and Branded Goods: Consumers’ ‘Horrors’ and ‘Heroes’

Dobson, Paul and Chakraborty, Ratula (2009) Private Labels and Branded Goods: Consumers’ ‘Horrors’ and ‘Heroes’. In: Labels, Brands and Competition Policy: The Changing Landscape of Retail Competition. Oxford University Press. ISBN ISBN-10: 0199559376

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Amanda Holland
Date Deposited: 11 Mar 2011 14:40
Last Modified: 16 Sep 2020 00:03
URI: https://ueaeprints.uea.ac.uk/id/eprint/25974
DOI:

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