Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations

Le Meunier-FitzHugh, Kenneth and Lane, Nikala (2009) Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations. Journal of Strategic Marketing, 17 (3). pp. 291-306. ISSN 0965-254X

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Item Type: Article
Uncontrolled Keywords: collaboration,market orientation and business performance,sales and marketing
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Lucy Piper
Date Deposited: 17 Mar 2011 15:37
Last Modified: 21 Apr 2020 17:28
URI: https://ueaeprints.uea.ac.uk/id/eprint/26578
DOI: 10.1080/09652540903064860

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