Items where Research Group is "Marketing, Entrepreneurship and Business Strategy

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Number of items: 24.

B

Baumann, J. and Le Meunier-FitzHugh, K. (2011) Conceptualizing the Impact of Trust on Value Co-Creation in Buyer-Service Provider Relationships. In: American Marketing Association Summer Marketing Educators' Conference, 2011-08-05 - 2011-08-07.

C

Cook, Gary A. S., Pandit, Naresh R. and Beaverstock, Jonathan V. (2011) Cultural and economic complementarities of spatial agglomeration in the British television broadcasting industry: Some explorations. Environment and Planning A, 43 (12). pp. 2918-2933. ISSN 0308-518X

Cravens, D., Le Meunier-FitzHugh, K. and Piercy, N.F. (2011) Introduction to The Oxford Handbook on Strategic Sales and Sales Management. In: The Oxford Handbook on Strategic Sales and Sales Management. Oxford University Press, Oxford, U.K. ISBN 978-0-19-956945-8

Cravens, D., Le Meunier-FitzHugh, K. and Piercy, N.F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press, Oxford, UK. ISBN 978-0-19-956945-8

K

Karakas, Fahri (2011) Bloody Brilliant! In Search of Creativity and Innovation in Management Education and Scholarship. In: British Academy of Management., 2011-09-13 - 2011-09-15.

Karakas, Fahri (2011) New Paradigms in Organizational Development in the 21st Century: Positivity, Spirituality, and Complexity. Organization Development Journal, 27 (1).

Karakas, Fahri (2011) Positive Management Education: Creating Creative Minds, Passionate Hearts, and Kindred Spirits. Journal of Management Education, 35 (2). pp. 198-226. ISSN 1552-6658

Karakas, Fahri (2011) The Quest for Corporate Spiritual Responsibility. Organizational Transformation, Change & Development Track. In: British Academy of Management., 2011-09-13 - 2011-09-15.

Karakas, Fahri (2011) Visionary University; Creative City: Building Bridges For Social Innovation and Global Talent Attraction. In: The International Higher Education Congress: New Trends and Issues (UYK-2011), 2011-05-27 - 2011-05-29.

Karakas, Fahri and Sarigollu, E. (2011) Benevolent Leadership: Conceptualization and Construct Development. Journal of Business Ethics, 108 (4). pp. 1-17.

L

Le Meunier-FitzHugh, K and Piercy, N. F. (2011) Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration. Journal of Personal Selling and Sales Management, 31 (3). pp. 287-296. ISSN 1557-7813

Le Meunier-FitzHugh, K., Massey, G. and Piercy, N.F. (2011) The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing. Industrial Marketing Management, 40 (7). pp. 1161-1171. ISSN 0019-8501

Le Meunier-FitzHugh, Kenneth, Baumann, Jasmin, Palmer, Roger and Wilson, Hugh (2011) The Implications of Service-Dominant Logic and Integrated Solutions for the Sales Function. Journal of Marketing Theory and Practice, 19 (4). pp. 423-440. ISSN 1069-6679

Le Meunier-FitzHugh, Kenneth and Piercy, Nigel F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press, Oxford. ISBN 9780199569458

M

Manville, Graham and Broad, M (2011) A comparative study performance management in the UK: a multiple case study of private sector and third sector performance management. In: 1st International Conference in Entrepreneurship, Innovation and SMEs, 2011-11-03 - 2011-11-04, Ecole de Management de Normandie,.

N

Nath, Prithwiraj and McKechnie, S (2011) The impact of personalization and interactivity on choice goal attainment and decision satisfaction. In: 33rd INFORMS Marketing Science Conference, 2011-06-09 - 2011-06-11.

Nath, Prithwiraj and McKechnie, S (2011) The impact of personalization and interactivity on website effectiveness. In: EMAC Conference, 2011-05-24 - 2011-05-27.

Ng, I.C.L. and Yip, Nick (2011) Mechanism Design in an Integrated Approach towards Revenue Management: The Case of Empress Cruise Lines. The Service Industries Journal, 31 (3). pp. 469-482. ISSN 1743-9507

R

Reast, Jon D., Lindgreen, Adam, Palihawadana, Dayananda, Spickett-Jones, Graham and Barnes, Bradley R. (2011) Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East. Journal of Marketing Management, 27 (3-4). pp. 336-360. ISSN 0267-257X

S

Spickett-Jones, Graham and Eng, T. Y. (2011) SME Marketing Communication. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Roultledge.

W

Wohlfeil, Markus and Whelan, Susan (2011) ’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress Through a Narrative Transportation Approach. European Advances in Consumer Research, 9. pp. 290-296.

Wohlfeil, Markus and Whelan, Susan (2011) There's something about Jena Malone: New insights into how celebrities appeal to consumers. In: Proceedings of the 2011 Annual Academy of Marketing Conference, 2011-01-01.

Y

Yip, Nick and Ng, I. (2011) How does value co-creation manifest itself in higher education. In: BAM 2011 25th Annual Conference, 2011-09-13 - 2011-09-15.

Yip, Nick and Ng, I.C.L. (2011) How may value co-creation attributes impact on the pricing of services; case of higher education. In: 12th Quality in Services Symposium, QUIS 12, 2011-06-02 - 2011-06-05.

This list was generated on Mon Mar 30 14:19:16 2020 BST.