The impact of personalization and interactivity on website effectiveness

Nath, Prithwiraj and McKechnie, S (2011) The impact of personalization and interactivity on website effectiveness. In: EMAC Conference, 2011-05-24 - 2011-05-27.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Nicola Secker
Date Deposited:	30 Mar 2011 09:03
Last Modified:	12 Aug 2021 23:40
URI:	https://ueaeprints.uea.ac.uk/id/eprint/26509
DOI:

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