The impact of personalization and interactivity on website effectiveness

Nath, Prithwiraj and McKechnie, S (2011) The impact of personalization and interactivity on website effectiveness. In: EMAC Conference, 2011-05-24 - 2011-05-27.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 30 Mar 2011 09:03
Last Modified: 13 Nov 2020 01:14
URI: https://ueaeprints.uea.ac.uk/id/eprint/26509
DOI:

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