The impact of personalization and interactivity on choice goal attainment and decision satisfaction

Nath, Prithwiraj and McKechnie, S (2011) The impact of personalization and interactivity on choice goal attainment and decision satisfaction. In: 33rd INFORMS Marketing Science Conference, 2011-06-09 - 2011-06-11.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 30 Mar 2011 09:04
Last Modified: 27 Sep 2020 00:18
URI: https://ueaeprints.uea.ac.uk/id/eprint/26525
DOI:

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