The impact of personalization and interactivity on choice goal attainment and decision satisfaction

Nath, Prithwiraj and McKechnie, S (2011) The impact of personalization and interactivity on choice goal attainment and decision satisfaction. In: 33rd INFORMS Marketing Science Conference, 2011-06-09 - 2011-06-11, Rice University.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Nicola Secker
Date Deposited:	30 Mar 2011 09:04
Last Modified:	24 Sep 2024 07:05
URI:	https://ueaeprints.uea.ac.uk/id/eprint/26525
DOI:

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