How may value co-creation attributes impact on the pricing of services; case of higher education.

Yip, Nick and Ng, I.C.L. (2011) How may value co-creation attributes impact on the pricing of services; case of higher education. In: 12th Quality in Services Symposium, QUIS 12, 2011-06-02 - 2011-06-05.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Faculty of Social Sciences > Research Groups > Marketing
Depositing User: Elle Green
Date Deposited: 16 Feb 2012 11:52
Last Modified: 25 Aug 2021 23:45
URI: https://ueaeprints.uea.ac.uk/id/eprint/37154
DOI:

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