Items where Research Group is "Marketing

Article

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 and Frazer, Michael (2021) The affective extension of ‘Family’ in the context of changing elite business networks. Human Relations, 74 (12). pp. 1951-1993. ISSN 0018-7267

Biraglia, Alessandro, Usrey, Bryan and Ulqinaku, Aulona (2021) The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching. Psychology and Marketing, 38 (8). pp. 1314-1322. ISSN 0742-6046

DeSilva, Muthu, Rossi, Federica, Yip, Nick K. T. and Rosli, Ainurul (2021) Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports. Technological Forecasting and Social Change, 163. ISSN 0040-1625

Ertz, Myriam, Jo, Myung-Soo, Karakas, Fahri and Sarigöllü, Emine (2021) Message sidedness effects in advertising: The role of Yin-Yang Balancing Theory. Social Sciences, 10 (6). ISSN 2076-0760

Gerrath, Maximilian and Usrey, Bryan (2021) The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. International Journal of Research in Marketing, 38 (3). pp. 531-548. ISSN 0167-8116

Hoque, Mohammad Tayeenul ORCID: https://orcid.org/0000-0003-0989-5296, Ahammad, Mohammad Faisal, Tzokas, Nikolaos and Gabay, Gillie (2021) Dimensions of dynamic marketing capability and export performance. Journal of Knowledge Management, 25 (5). pp. 1219-1240. ISSN 1367-3270

Le Meunier-FitzHugh, Kenneth, Cometto, Teresa and Johnson, Jim (2021) Launching new global products into subsidiary markets: The vital role of sales and marketing collaboration. Thunderbird International Business Review, 63 (4). pp. 543-558. ISSN 1096-4762

Le Meunier-FitzHugh, Kenneth and FitzHugh, Leslie Caroline (2021) Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57. ISSN 0268-4012

Lim, Xin-Jean, Cheah, Jun-Hwa ORCID: https://orcid.org/0000-0001-8440-9564, Ng, Siew Imm, Basha, Norazlyn Kamal and Soutar, Geoff (2021) The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention. Technological Forecasting and Social Change, 168. ISSN 0040-1625

Lin, Woon Leong, Ho, Jo Ann, Sambasivan, Murali, Yip, Nick and Azali, Mohamed (2021) Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity. Technological Forecasting and Social Change, 171. ISSN 0040-1625

Mangla, Sachin Kumar, Bhattacharya, Arijit ORCID: https://orcid.org/0000-0001-5698-297X, Yadav, Alok Kumar, Sharma, Yogesh Kumar, Ishizaka, Alessio, Luthra, Sunil and Chakraborty, Ratula (2021) A framework to assess the challenges to food safety initiatives in an emerging economy. Journal of Cleaner Production, 284. ISSN 0959-6526

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Papadopoulos, Thanos and Garengo, Patrizia (2021) Twenty-first century supply chain management: a multiple case study analysis within the UK aerospace industry. Total Quality Management & Business Excellence, 32 (7-8). pp. 869-885. ISSN 1478-3371

Rahman, Muhammad Sabbir, Fattah, Fadi Abdel Muniem Abdel, Hassan, Hasliza and Haque, Tayeenul ORCID: https://orcid.org/0000-0003-0989-5296 (2021) An integrated understanding of academics knowledge sharing behaviour: A comparative study on HLIs. Global Knowledge, Memory and Communication, 70 (1/2). pp. 1-24.

Rahman, Muhammad Sabbir, Hossain, Md Afnan, Hoque, Mohammad Tayeenul ORCID: https://orcid.org/0000-0003-0989-5296, Rushan, Md Rifayat Islam and Rahman, Mohammad Iftekhar (2021) Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity. Journal of Fashion Marketing and Management, 25 (1). pp. 153-183.

Rico, Manuel, Pandit, Naresh and Puig, Francisco (2021) SME insolvency, bankruptcy, and survival: an examination of retrenchment strategies. Small Business Economics, 57 (1). 111–126. ISSN 0921-898X

Valente, Carola and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2021) Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape. Management Consulting Journal, 6. pp. 14-18. ISSN 2631-987X

Book Section

Wilson, Jonathan (2021) Teaching International Marketing. In: Teaching Marketing. Edward Elgar Publishing, 255–284. ISBN 9781789907889

Conference or Workshop Item

Wilson, Jonathan (2021) Enhancing authentic learning through the use of smartphone videos. In: SEDA Summer Conference 2021, 2021-06-28 - 2021-06-29.

Book

Le Meunier-FitzHugh, Kenneth (2021) Marketing A Very Short Introduction. Oxford University Press, Oxford. ISBN 9780198827337

Wilson, Jonathan (2021) Understanding Research for Business Students:A Complete Student's Guide. Sage Publications, London. ISBN 9781473953574