Items where Research Group is "Marketing

B

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 and Frazer, Michael (2021) The affective extension of ‘Family’ in the context of changing elite business networks. Human Relations, 74 (12). pp. 1951-1993. ISSN 0018-7267

Biraglia, Alessandro, Usrey, Bryan and Ulqinaku, Aulona (2021) The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching. Psychology and Marketing, 38 (8). pp. 1314-1322. ISSN 0742-6046

D

DeSilva, Muthu, Rossi, Federica, Yip, Nick K. T. and Rosli, Ainurul (2021) Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports. Technological Forecasting and Social Change, 163. ISSN 0040-1625

E

Ertz, Myriam, Jo, Myung-Soo, Karakas, Fahri and Sarigöllü, Emine (2021) Message sidedness effects in advertising: The role of Yin-Yang Balancing Theory. Social Sciences, 10 (6). ISSN 2076-0760

G

Gerrath, Maximilian and Usrey, Bryan (2021) The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. International Journal of Research in Marketing, 38 (3). pp. 531-548. ISSN 0167-8116

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Le Meunier-FitzHugh, Kenneth, Cometto, Teresa and Johnson, Jim (2021) Launching new global products into subsidiary markets: The vital role of sales and marketing collaboration. Thunderbird International Business Review, 63 (4). pp. 543-558. ISSN 1096-4762

Le Meunier-FitzHugh, Kenneth and FitzHugh, Leslie Caroline (2021) Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57. ISSN 0268-4012

Le Meunier-FitzHugh, Kenneth (2021) Marketing A Very Short Introduction. Oxford University Press, Oxford. ISBN 9780198827337

Lin, Woon Leong, Ho, Jo Ann, Sambasivan, Murali, Yip, Nick and Azali, Mohamed (2021) Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity. Technological Forecasting and Social Change, 171. ISSN 0040-1625

M

Mangla, Sachin Kumar, Bhattacharya, Arijit ORCID: https://orcid.org/0000-0001-5698-297X, Yadav, Alok Kumar, Sharma, Yogesh Kumar, Ishizaka, Alessio, Luthra, Sunil and Chakraborty, Ratula (2021) A framework to assess the challenges to food safety initiatives in an emerging economy. Journal of Cleaner Production, 284. ISSN 0959-6526

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Papadopoulos, Thanos and Garengo, Patrizia (2021) Twenty-first century supply chain management: a multiple case study analysis within the UK aerospace industry. Total Quality Management & Business Excellence, 32 (7-8). pp. 869-885. ISSN 1478-3371

R

Rico, Manuel, Pandit, Naresh and Puig, Francisco (2021) SME insolvency, bankruptcy, and survival: an examination of retrenchment strategies. Small Business Economics, 57 (1). 111–126. ISSN 0921-898X

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Valente, Carola and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2021) Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape. Management Consulting Journal, 6. pp. 14-18. ISSN 2631-987X