Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape

Valente, Carola and Manville, Graham ORCID: (2021) Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape. Management Consulting Journal, 6. pp. 14-18. ISSN 2631-987X

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The disruption caused by the Covid-19 pandemic on the global markets, supply chains and the subsequent shifts in the way that customers purchase is changing the way companies are doing business. There has been a pervading trend towards the digitalisation of businesses embracing omni-channel strategies and the concept of “phygital” which combines the physical and digital aspects. The pandemic and the social distancing controls is providing a catalyst for the realignment of corporate strategies that address the “go to market”, the cost of doing business and the corporate and transfer pricing policies of the business. A case study using a €200M apparel company proposes a solution rethinking the top-line strategies as a response of the evolution of the sales channels and the subsequent realignment of the bottom-line, which include the cost and control structures, and the corporate and transfer pricing models.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing
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Depositing User: LivePure Connector
Date Deposited: 24 Mar 2021 00:41
Last Modified: 24 May 2023 04:33


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