Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape

Valente, Carola and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2021) Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape. Management Consulting Journal, 6. pp. 14-18. ISSN 2631-987X

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Abstract

The disruption caused by the Covid-19 pandemic on the global markets, supply chains and the subsequent shifts in the way that customers purchase is changing the way companies are doing business. There has been a pervading trend towards the digitalisation of businesses embracing omni-channel strategies and the concept of “phygital” which combines the physical and digital aspects. The pandemic and the social distancing controls is providing a catalyst for the realignment of corporate strategies that address the “go to market”, the cost of doing business and the corporate and transfer pricing policies of the business. A case study using a €200M apparel company proposes a solution rethinking the top-line strategies as a response of the evolution of the sales channels and the subsequent realignment of the bottom-line, which include the cost and control structures, and the corporate and transfer pricing models.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Related URLs:	https://www.managers.org.uk/wp-content/u...
Depositing User:	LivePure Connector
Date Deposited:	24 Mar 2021 00:41
Last Modified:	30 Sep 2024 00:19
URI:	https://ueaeprints.uea.ac.uk/id/eprint/79543
DOI:

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