Valente, Carola and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363
(2021)
Rethinking the top-line and realignment of the bottom-line in a post-Covid landscape.
Management Consulting Journal, 6.
pp. 14-18.
ISSN 2631-987X
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Abstract
The disruption caused by the Covid-19 pandemic on the global markets, supply chains and the subsequent shifts in the way that customers purchase is changing the way companies are doing business. There has been a pervading trend towards the digitalisation of businesses embracing omni-channel strategies and the concept of “phygital” which combines the physical and digital aspects. The pandemic and the social distancing controls is providing a catalyst for the realignment of corporate strategies that address the “go to market”, the cost of doing business and the corporate and transfer pricing policies of the business. A case study using a €200M apparel company proposes a solution rethinking the top-line strategies as a response of the evolution of the sales channels and the subsequent realignment of the bottom-line, which include the cost and control structures, and the corporate and transfer pricing models.
Item Type: | Article |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
UEA Research Groups: | Faculty of Social Sciences > Research Groups > Marketing |
Related URLs: | |
Depositing User: | LivePure Connector |
Date Deposited: | 24 Mar 2021 00:41 |
Last Modified: | 07 Aug 2024 01:08 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/79543 |
DOI: |
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