Items where Research Group is "Marketing

Article

Al-Dajani, Haya, Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941, Collins, Lorna and Swail, Janine (2014) Gender and family business: New theoretical directions. International Journal of Gender and Entrepreneurship, 6 (3). pp. 218-230. ISSN 1756-6266

Ally, Abdallah, Meng, Yang, Chakraborty, Ratula, Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X, Seaton, Jonathan, Holmes, John, Angus, Colin, Guo, Yelan, Hill-Mcmanus, Daniel, Brennan, Alan and Meier, Petra (2014) Alcohol tax pass-through across the product and price range:Do retailers treat cheap alcohol differently? Addiction, 109 (12). pp. 1994-2002. ISSN 0965-2140

Aroean, Lukman and Michaelidou, Nina (2014) Are innovative consumers emotional and prestigiously sensitive to price? Journal of Marketing Management, 30 (3-4). pp. 245-267. ISSN 0267-257X

Aroean, Lukman and Michaelidou, Nina (2014) A taxonomy of mobile phone consumers: insights for marketing managers. Journal of Strategic Marketing, 22 (1). pp. 73-89. ISSN 0965-254X

Baumann, J and Le Meunier-FitzHugh, K (2014) Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? AMS Review, 4 (1-2). pp. 5-20. ISSN 1869-814X

Brennan, Ross, Tzempelikos, Nektarios and Wilson, Jonathan (2014) Improving relevance in B2B research: analysis and recommendations. Journal of Business and Industrial Marketing, 29 (7/8). pp. 601-609. ISSN 0885-8624

Collett, Nicholas, Pandit, Naresh and Saarikko, Jukka (2014) Success and failure in turnaround attempts. An analysis of SMEs within the Finnish Restructuring of Enterprises Act. Entrepreneurship & Regional Development, 26 (1-2). pp. 123-141. ISSN 0898-5626

Curtis, Lucill J. ORCID: https://orcid.org/0000-0003-0533-7350 and Samy, Martin (2014) Investigating whether UK business schools need to be more business-like in order to survive in today's dynamic environment. International Journal of Educational Management, 28 (6). pp. 728-750. ISSN 0951-354X

Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X and Chakraborty, Ratula (2014) How Do National Brands and Store Brands Compete?:Centre for Competition Policy Working Paper 14-7. pp. 1-82.

Lacka, Ewelina, Chan, Hing Kai and Yip, Kwok (2014) Does change of cultural environment change attitudes toward e-commerce? New research method investigating the effect of culture on e-commerce acceptance. International Journal of e-Education, e-Business, e-Management and e-Learning, 4 (2). pp. 116-119.

Rossi, Federica, Rosli, Ainurul, Yip, Nick and Lacka, Ewelina (2014) Assessing the impact of university-industry collaborations: A multi-dimensional approach. Hélice, 3 (1). pp. 25-29.

Sugai, Philip and Aroean, Lukman (2014) Waste vs. challenge! Consumer insights and strategic implications of unused technology product capabilities and features. Kindai Management Review, 2. pp. 93-101.

Zeriti, Athina, Robson, Matthew J., Spyropoulou, Stavroula and Leonidou, Constantinos N. (2014) Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22 (4). pp. 44-66. ISSN 1069-031X

Book Section

Chakraborty, Ratula, Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X, Seaton, Jonathan and Waterson, Michael (2014) Market Consolidation and Pricing Developments in Grocery Retailing: A Case Study. In: The Analysis of Competition Policy and Sectoral Regulation. World Scientific-Now Publishers Series in Business, 4 . World Scientific-Now Publishers Series in Business, pp. 3-29. ISBN 978-981-4616-35-5

Cook, Gary A. S. and Pandit, Naresh (2014) Agglomeration and flows of outward direct investment: An analysis of financial services in the United Kingdom. In: Agglomeration, Clusters and Entrepreneurship. Edward Elgar. ISBN 978 1 84980 926 9

Karakas, Fahri and Sarigollu, Emine (2014) Drawing a canvas of career dreams and passions in life context:A visual study on self-making. In: Academy of Management Proceedings. UNSPECIFIED.

Conference or Workshop Item

Baumann, J, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth, Haas, Alexander and Stuebiger, Nina (2014) Reciprocal Value Propositions in Professional Service Sales Encounters. In: Global Sales Science Institute Annual Conference, 2014-06-11 - 2014-06-13.

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 (2014) ‘Do' family? A working class sense of business responsibility. In: SASE Conference, 2014-07-10 - 2014-07-12.

Book

Wilson, Jonathan (2014) Essentials of Business Research:A Guide to Doing Your Research Project. Sage Publications, London. ISBN 978-1-4462-5733-3

Other

Le Meunier-FitzHugh, Kenneth (2014) From Another Planet: The Sales vs Marketing Debate. Winning Edge -The Magazine for the Institute of Sales & Marketing Management, UK.