Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?

Baumann, J and Le Meunier-FitzHugh, K (2014) Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? AMS Review, 4 (1-2). pp. 5-20. ISSN 1869-814X

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Kenneth Le Meunier-Fitzhugh
Date Deposited:	06 Mar 2013 13:57
Last Modified:	10 Mar 2024 00:36
URI:	https://ueaeprints.uea.ac.uk/id/eprint/41882
DOI:	10.1007/s13162-013-0039-8

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