Items where Research Group is "Marketing, Entrepreneurship and Business Strategy (former - to 2019)

Published

Al-Dajani, Haya and Marlow, Susan (2014) Empowerment, Place and Entrepreneurship:Women in the Global South. In: The Routledge Companion to Entrepreneurship. Routledge Companions in Business, Management and Accounting . Routledge. ISBN 9780415631761

Baumann, J and Le Meunier-FitzHugh, K (2014) Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value? AMS Review, 4 (1-2). pp. 5-20. ISSN 1869-814X

Baumann, J, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, L (2014) Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction. In: American Marketing Association Winter Conference, 2014-02-21 - 2014-02-23.

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth, Haas, Alexander and Stuebiger, Nina (2014) Reciprocal Value Propositions in Professional Service Sales Encounters. In: Global Sales Science Institute Annual Conference, 2014-06-11 - 2014-06-13.

Collett, Nicholas, Pandit, Naresh and Saarikko, Jukka (2014) Success and failure in turnaround attempts. An analysis of SMEs within the Finnish Restructuring of Enterprises Act. Entrepreneurship & Regional Development, 26 (1-2). pp. 123-141. ISSN 0898-5626

Cook, Gary A. S. and Pandit, Naresh (2014) Agglomeration and flows of outward direct investment: An analysis of financial services in the United Kingdom. In: Agglomeration, Clusters and Entrepreneurship. Edward Elgar. ISBN 978 1 84980 926 9

Le Meunier-FitzHugh, Kenneth (2014) From Another Planet: The Sales vs Marketing Debate. Winning Edge -The Magazine for the Institute of Sales & Marketing Management, UK.

Ramanathan, Ramakrishnan, Poomkaew, Boonchan and Nath, Prithwiraj (2014) The impact of organizational pressures on environmental performance of firms. Business Ethics: A European Review, 23 (2). 169–182. ISSN 1467-8608

Van Wezemael, Lynn, Caputo, Vincenzina, Nayga Jr., Rodolfo M., Chrysochoidis, Georgios and Verbeke, Wim (2014) European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments. Food Policy, 44. pp. 167-176. ISSN 0306-9192

Yu, Wantao, Ramanathan, Ramakrishnan and Nath, Prithwiraj (2014) The impacts of marketing and operations capabilities on financial performance: A resource-based perspective. Industrial Marketing Management, 43 (1). pp. 25-31. ISSN 0019-8501