Items where Research Group is "Marketing

Article

Adegbile, Oluwaseun Eniola, Adeola, Ogechi and Assadinia, Shahin (2018) The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy. International Marketing Review, 35 (4). pp. 637-660. ISSN 0265-1335

Biraglia, Alessandro, Gerrath, Maximilian H. E. E. and Usrey, Bryan (2018) Examining how companies’ support of tourist attractions affects visiting intentions: The mediating role of perceived authenticity. Journal of Travel Research, 57 (6). pp. 811-823. ISSN 0047-2875

Chakraborty, Ratula (2018) Do Retailers Manipulate Prices to Favour Private Label over Brands?

Cheah, Jun-Hwa ORCID: https://orcid.org/0000-0001-8440-9564, Sarstedt, Marko, Ringle, Christian M., Ramayah, T. and Ting, Hiram (2018) Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal of Contemporary Hospitality Management, 30 (11). ISSN 0959-6119

Lacka, Ewelina and Yip, Nick (2018) Revealing the effect of acculturation process on e-commerce acceptance: The case of intra-European acculturation. Industrial Management and Data Systems, 118 (6). pp. 1251-1265. ISSN 0263-5577

Lin, Woon Leong, Yip, Kwok, Sambasivan, Murali and Ho, Jo Ann (2018) Corporate debt policy of Malaysian SMEs: Empirical evidence from firm dynamic panel data. International Journal of Economics and Management, 12 (2). pp. 491-508. ISSN 1823-836X

Newman, Alexander, Neesham, Cristina, Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 and Tse, Herman (2018) Examining the influence of servant and entrepreneurial leadership on the work outcomes of employees in social enterprises. International Journal of Human Resource Management, 29 (20). pp. 2905-2926. ISSN 0958-5192

Pandit, Naresh R., Cook, Gary A. S., Wan, Feng, Beaverstock, Jonathan V. and Ghauri, Pervez N. (2018) The economies and diseconomies of industrial clustering: Multinational enterprises versus uninational enterprises. Management International Review, 58 (6). 935–967. ISSN 0938-8249

Rosli, Ainurul, de Silva, Muthu, Rossi, Federica and Yip, Nick (2018) The long-term impact of engaged scholarship: How do SMEs capitalise on their engagement with academics to explore new opportunities? International Small Business Journal-Researching Entrepreneurship, 36 (4). pp. 400-428. ISSN 0266-2426

Book Section

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 and Joy, Simy (2018) Family business as a longstanding hybrid organisation: Logic revision as a strategy for maintenance. In: Academy of Management Proceedings. Academy of Management Proceedings, 2018 (1). Academy of Management, USA.

Conference or Workshop Item

Aroean, Lukman (2018) Playfulness and identity. In: Academy of Marketing Science, 2018-05-23 - 2018-05-25, Hilton.

Aroean, Lukman and Tjandra, Nathalia (2018) Ethical perceptions on cigarette marketing. In: Academy of Marketing Science, 2018-05-23 - 2018-05-25, Hilton.

Usrey, Bryan and Gerrath, Maximillian (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty. In: Global Marketing Conference, 2018-07-26.

Usrey, Bryan, Saridakis, Babis, Palihawadana, Dayananda and Theotokis, Aristeidis (2018) Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations. In: American Advertising Association Annual Conference, 2018-03-22 - 2018-03-25.

Book

Cook, Gary, Johns, Jennifer, McDonald, Frank, Beaverstock, Jonathan and Pandit, Naresh (2018) The Routledge Companion to the Geography of International Business. Routledge Companions in Business, Management and Accounting . Routledge. ISBN 9781138953345