Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations

Usrey, Bryan, Saridakis, Babis, Palihawadana, Dayananda and Theotokis, Aristeidis (2018) Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations. In: American Advertising Association Annual Conference, 2018-03-22 - 2018-03-25.

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Item Type: Conference or Workshop Item (Other)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 16 Sep 2020 00:02
Last Modified: 17 Sep 2020 00:03
URI: https://ueaeprints.uea.ac.uk/id/eprint/76895
DOI:

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