Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations

Usrey, Bryan, Saridakis, Babis, Palihawadana, Dayananda and Theotokis, Aristeidis (2018) Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations. In: American Advertising Association Annual Conference, 2018-03-22 - 2018-03-25.

Full text not available from this repository.

Item Type:	Conference or Workshop Item (Other)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	16 Sep 2020 00:02
Last Modified:	29 Jan 2025 00:11
URI:	https://ueaeprints.uea.ac.uk/id/eprint/76895
DOI:

Actions (login required)

View Item