Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty

Usrey, Bryan and Gerrath, Maximillian (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty. In: Global Marketing Conference, 2018-07-26.

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Item Type: Conference or Workshop Item (Other)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 16 Sep 2020 00:02
Last Modified: 17 Sep 2020 00:03
URI: https://ueaeprints.uea.ac.uk/id/eprint/76894
DOI: 10.15444/GMC2018.05.08.05

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