Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty
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Usrey, Bryan and Gerrath, Maximillian (2018) Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty. In: Global Marketing Conference, 2018-07-26.
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Item Type: | Conference or Workshop Item (Other) |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | LivePure Connector |
Date Deposited: | 16 Sep 2020 00:02 |
Last Modified: | 09 Jan 2021 01:27 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/76894 |
DOI: | 10.15444/GMC2018.05.08.05 |
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