Items where Research Group is "Marketing

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Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Wilson, Hugh N. (2017) The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services. Industrial Marketing Management, 64. 107–121. ISSN 0019-8501

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Chen, Xiaodong, Minford, Patrick, Tian, Kun and Zhou, Peng (2017) Who provides the capital for Chinese growth:the public or the private sector? Applied Economics, 49 (23). pp. 2238-2252. ISSN 0003-6846

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Dixon, Huw David and Tian, Kun (2017) What we can learn about the behaviour of firms from the average monthly frequency of price-changes: An application to the UK CPI data. Oxford Bulletin of Economics and Statistics, 79 (6). pp. 907-932. ISSN 0305-9049

Dobson, Paul W. ORCID: https://orcid.org/0000-0001-7352-740X, Chakraborty, Ratula and Seaton, Jonathan S. (2017) Containing big soda: Countering inducements to buy large-size sugary drinks. Journal of Business Research, 75. 185–191. ISSN 0148-2963

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Ertz, Myriam, Huang, Rong, Jo, Myung-Soo, Karakas, Fahri and Sarigollu, Emine (2017) From single-use to multi-use:Study of consumers’ behavior toward consumption of reusable containers. Journal of Environmental Management, 193. 334–344. ISSN 0301-4797

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Gerrath, Maximilian H.E.E. and Usrey, Bryan (2017) "This Review is Sponsored by”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty. In: European Marketing Academy Conference, 2017-05-23.

Graul, Antje and Usrey, Bryan (2017) False positives: How double-sided review systems affect consumers’ rating valence. In: The International Institute for Industrial Environmental Economics, 2017-06-15.

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Jones, Robert (2017) Branding: A Very Short Introduction. Oxford University Press. ISBN 9780198749912

Jones, Robert (2017) Branding: A Very Short Introduction. Oxford University Press. ISBN 978-0198749912

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Karakas, Fahri, Sarigollu, Emine and Uygur, Selcuk (2017) Exploring the diversity of virtues through the lens of moral imagination: A qualitative inquiry into organizational virtues in the Turkish context. Journal of Business Ethics, 141 (4). 731–744. ISSN 0167-4544

Knowles, Brett and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2017) Consultants: The Custodians of Best Practices. In: Management Consultancy Insights and Real Consultancy Projects. UNSPECIFIED. ISBN 9781138090132

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Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2017) How Does Market Orientation Affect Sales and Marketing Collaboration and Business Performance? In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, p. 307. ISBN 978-3-319-50006-5

Leonidou, Leonidas C., Aykol, Bilge, Fotiadis, Thomas A., Christodoulides, Paul and Zeriti, Athina (2017) Betrayal in international buyer-seller relationships: Its drivers and performance implications. Journal of World Business, 52 (1). 28–44. ISSN 1090-9516

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Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 and Chudasama, Chand (2017) Applying Research Methods in Strategy Consulting. In: Management Consultancy Insights and Real Consultancy Projects. Routledge. ISBN 9781138090132

Manville, Graham (2017) Employability within the curriculum: is authentic assessment the real deal? In: UEA Learning and Teaching Day 2017, 2017-05-18, Norwich.

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Rodway, Oliver and Manville, Graham (2017) Talent Management within XYZ Global Investment Bank. In: Management Consultancy Insights and Real Consultancy Projects. Routledge. ISBN 9781138090132

Rossi, Federica, Rosli, Ainurul and Yip, Nick (2017) Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships. Journal of Business Research, 80. pp. 1-9. ISSN 0148-2963

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Stapenhurst, Frederick, Karakas, Fahri, Sarigollu, Emine, Jo, Myung-Soo and Draman, Rasheed (2017) The supply and demand sides of corruption: Canadian extractive companies in Africa. Canadian Foreign Policy Journal, 23 (1). pp. 60-76. ISSN 2157-0817

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Tjandra, Nathalia, Aroean, Lukman ORCID: https://orcid.org/0000-0002-7716-2871 and Prabandari, Yayi (2017) The future of Indonesian tobacco children: Implications for tobacco control policy. In: World Social Marketing Congress, 2017-05-15 - 2017-05-18, Washington.

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Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos and Theotokis, Aristeidis (2017) Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability. In: European Marketing Academy Conference, 2017-05-23.

Uygur, Selcuk, Spence, Laura J., Simpson, Ruth and Karakas, Fahri (2017) Work ethic, religion and moral energy: the case of Turkish SME owner-managers. International Journal of Human Resource Management, 28 (8). pp. 1212-1235. ISSN 0958-5192

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Wainwright, Thomas and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2017) Financialization and the third sector: Innovation in social housing bond markets. Environment and Planning A, 49 (4). pp. 819-838. ISSN 0308-518X

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Yan, Ji, Tian, Kun, Heravi, Saeed and Morgan, Peter (2017) The vices and virtues of consumption choices:price promotion and consumer decision making. Marketing Letters, 28 (3). pp. 461-475. ISSN 0923-0645