Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability

Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos and Theotokis, Aristeidis (2017) Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability. In: European Marketing Academy Conference, 2017-05-23.

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	sdg 9 - industry, innovation, and infrastructure ,/dk/atira/pure/sustainabledevelopmentgoals/industry_innovation_and_infrastructure
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	13 Sep 2017 05:10
Last Modified:	25 Aug 2022 11:11
URI:	https://ueaeprints.uea.ac.uk/id/eprint/64850
DOI:

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