Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability
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Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos and Theotokis, Aristeidis (2017) Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability. In: European Marketing Academy Conference, 2017-05-23.
Full text not available from this repository. (Request a copy)Item Type: | Conference or Workshop Item (Paper) |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Pure Connector |
Date Deposited: | 13 Sep 2017 05:10 |
Last Modified: | 09 Dec 2020 01:16 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/64850 |
DOI: |
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