Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability

Usrey, Bryan, Palihawadana, Dayananda, Saridakis, Charalampos and Theotokis, Aristeidis (2017) Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability. In: European Marketing Academy Conference, 2017-05-23.

Full text not available from this repository.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	sdg 9 - industry, innovation, and infrastructure ,/dk/atira/pure/sustainabledevelopmentgoals/industry_innovation_and_infrastructure
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	13 Sep 2017 05:10
Last Modified:	20 Jun 2023 14:36
URI:	https://ueaeprints.uea.ac.uk/id/eprint/64850
DOI:

Actions (login required)

View Item