Items where Research Group is "Marketing

Article

Aroean, Lukman (2012) Friend or foe:In enjoying playfulness, do innovative consumers tend to switch brand? Journal of Consumer Behaviour, 11 (1). pp. 67-80. ISSN 1472-0817

Aykol, Bilge, Leonidou, Leonidas C. and Zeriti, Athina (2012) Setting the theoretical foundations of importing research: Past evaluation and future perspectives. Journal of International Marketing, 20 (2). pp. 1-24. ISSN 1069-031X

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 (2012) Entrepreneurial sons, patriarchy and the Colonels' experiment in Thessaly, rural Greece. Entrepreneurship & Regional Development, 24 (3-4). pp. 235-257. ISSN 0898-5626

Cook, Gary A. S., Pandit, Naresh R., Loof, Hans and Johansson, Borje (2012) Clustering, MNEs and innovation: Who benefits, and how? International Journal of the Economics of Business, 20 (2). pp. 203-227. ISSN 1357-1516

Cook, Gary A. S., Pandit, Naresh R., Loof, Hans and Johansson, Borje (2012) Geographic clustering and outward foreign direct investment. International Business Review, 21 (6). pp. 1112-1121. ISSN 0969-5931

Cook, Gary A. S., Pandit, Naresh R. and Milman, David (2012) A resource-based analysis of bankruptcy law, SMEs, and corporate recovery. International Small Business Journal-Researching Entrepreneurship, 30 (3). pp. 275-293. ISSN 0266-2426

Karakas, Fahri and Manisaligil, Alperen (2012) Reorienting self directed learning for the creative digital era. European Journal of Industrial Training, 36 (7). pp. 712-731.

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Greatbanks, Richard, Krishnasamy, Radica and Parker, David W. (2012) Critical success factors for Lean Six Sigma programmes: a view from middle management. International Journal of Quality & Reliability Management, 29 (1). pp. 7-20. ISSN 0265-671X

Parker, David, Downie, George and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2012) Development of a community e-portal constellation: Queensland Smart Region Initiative. Electronic Journal of e-Government, 10 (1). pp. 1-15. ISSN 1479-439X

Yip, Nick (2012) Making qualitative decisions from quantitative cues: Understanding the customers’ willingness to pay. Journal of Revenue and Pricing Management, 11 (5). pp. 562-566. ISSN 1476-6930

Book Section

Cook, G. A. S. and Pandit, Naresh (2012) Clustering and the location of multinational enterprises: An exploration of financial services in London. In: The Regional Economics of Knowledge and Talent: Local Advantage in a Global Context. Edward Elgar, pp. 281-299. ISBN 978 1 84844 328 0

Cook, Gary A. S., Loof, Hans, Pandit, Naresh and Johansson, Börje (2012) The influence of clustering on MNE location and innovation in Great Britain. In: Entrepreneurship Social Capital And Governance. Edward Elgar, pp. 53-82. ISBN 978 1 78100 283 4

Cook, Gary A. S. and Pandit, Naresh (2012) Clustering and the internationalisation of High Technology Small Firms in Film and Television. In: New Technology-Based Firms in the New Millennium. Emerald Group Publishing Ltd., pp. 49-70. ISBN 978-1-78052-118-3

Monograph

Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X and Yadav, Arvind (2012) Packaging in a market economy: The economic and commercial role of packaging communication. Working Paper. British Brands Group.

Conference or Workshop Item

Bika, Zografia ORCID: https://orcid.org/0000-0002-2970-2941 (2012) From community to family values: Elite Networks and Family Business Ideology. In: RENT XXVI - Research in Entrepreneurship and Small Business Conference, 2012-11-21 - 2012-11-23.

Bolat, Elvira and Aroean, Lukman (2012) Does mobile technology influence service innovation? In: AMA ServSIG, 2012-06-07 - 2012-06-09, Hanken School of Economics.

Dousios, Dimitrios, Chrysochoidis, Georgios and Tzokas, Nikolaos (2012) Dynamic Capabilities and the Entrepreneurial Orientation – Performance Link in SMEs:Best Paper Award in Entrepreneurship. In: Academy of Marketing Conference, 2012-06-01.

Karakas, Fahri (2012) Getting the Most out of International Partnerships: New Perspectives on Virtual Collaboration. In: New Perspectives on Virtual Collaboration., 2012-01-01, The Open University.

Karakas, Fahri (2012) The Role of Innovation and Social Innovation in Universities of the 21st Century. In: Universities of the 21st Century, 2012-01-01, Epoka University.

Karakas, Fahri and Manisaligil, A. (2012) Management Learning at the Speed of Life. In: Academy of Management Conference, 2012-08-03 - 2012-08-07.

Le Meunier-FitzHugh, K (2012) Drivers for change: Impact of aligned rewards and senior management attitudes on conflict and collaboration between sales and marketing. In: Sales Excellence and Leadership Summit Conference, 2012-10-22 - 2012-10-23.

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 and Papadopoulos, T (2012) Organisational effectiveness in SMEs: a lean supply chain perspective. In: BAM2011: British Academy of Management, 2012-09-13 - 2012-09-15, Birmingham.

Nudurupati, S., Yip, Nick and Lascelles, D. (2012) The servitization of product based organisations: a holistic framework. In: 10th International Conference on Manufacturing Research, 2012-09-11 - 2012-09-13, Aston University.

Yip, Nick and Ng, I (2012) What is the role of advocacy and its impact on delivery under a service system: Case of the National Health Service. In: BAM 2012 26th Annual Conference, 2012-09-11 - 2012-09-13, Cardiff University.

Yip, Nick and Ng, I. (2012) Value co-creation in higher education. In: The ABS Learning & Teaching Conference in association with the HEA, 2012-04-24 - 2012-04-25.

Other

Le Meunier-FitzHugh, Kenneth (2012) How does Service-Dominant Logic and Integrated Solutions Impact on the Sales Function in the Real Estate Industry? Keller Center Research/Baylor University, Baylor, USA.