Packaging in a market economy: The economic and commercial role of packaging communication

Dobson, Paul ORCID: https://orcid.org/0000-0001-7352-740X and Yadav, Arvind (2012) Packaging in a market economy: The economic and commercial role of packaging communication. Working Paper. British Brands Group.

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Item Type:	Monograph (Working Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Centres > Centre for Competition Policy Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Julie Frith
Date Deposited:	14 Feb 2013 14:32
Last Modified:	18 Jun 2026 14:32
URI:	https://ueaeprints.uea.ac.uk/id/eprint/41228
DOI:

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