Packaging in a market economy: The economic and commercial role of packaging communication

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Dobson, Paul and Yadav, Arvind (2012) Packaging in a market economy: The economic and commercial role of packaging communication. Working Paper. British Brands Group.

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Item Type:	Monograph (Working Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Julie Frith
Date Deposited:	14 Feb 2013 14:32
Last Modified:	24 May 2023 05:33
URI:	https://ueaeprints.uea.ac.uk/id/eprint/41228
DOI:

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