Packaging in a market economy: The economic and commercial role of packaging communication

Dobson, Paul and Yadav, Arvind (2012) Packaging in a market economy: The economic and commercial role of packaging communication. Working Paper. British Brands Group.

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Item Type: Monograph (Working Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
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Depositing User: Julie Frith
Date Deposited: 14 Feb 2013 14:32
Last Modified: 16 Oct 2020 00:03
URI: https://ueaeprints.uea.ac.uk/id/eprint/41228
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