Items where Research Group is "Marketing, Entrepreneurship and Business Strategy (former - to 2019)

Article

Cometto, Teresa, Niser, Arsalan, Palacios, Miguel, Le Meunier-FitzHugh, Kenneth and Labadie, Gaston (2016) Organizational linkages for new product development: Implementation of innovation projects. Journal of Business Research, 69 (6). pp. 2093-2100. ISSN 0148-2963

Hamid, Fazelina Sahul and Yip, Nick (2016) Service Quality in Distance Education using the Gronroos Model. The Social Sciences, 11 (30). pp. 7199-7205. ISSN 1818-5800

Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Greatbanks, Richard, Wainwright, Thomas and Broad, Martin (2016) Visual performance management in housing associations: A crisis of legitimation or the shape of things to come? Public Money and Management, 36 (2). pp. 105-112. ISSN 0954-0962

Marcos-Cuevas, Javier, Nätti, Satu, Palo, Teea and Baumann, Jasmin (2016) Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems. Industrial Marketing Management, 56. pp. 97-107. ISSN 0019-8501

Ojiako, Udechukwu, Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363, Zouk, Nadine and Chipulu, Maxwell (2016) Social cohesion and interpersonal conflicts in projects. Proceedings of the ICE - Management, Procurement and Law, 169 (2). pp. 77-84. ISSN 1751-4312

Book Section

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie (2016) A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers. In: Thriving in a New World Economy. Springer, USA, p. 12. ISBN 978-3-319-24146-3

Cometto, Teresa, Le Meunier-FitzHugh, Kenneth, Labadie, Gaston J. and Roux, Felix (2016) The Role of Sales and Marketing in Innovation Implementation: An Empirical Analysis in Six South American Countries. In: Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, PER, pp. 649-650. ISBN 978-3-319-19427-1

Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Sales and Marketing, and Customer Relationships: A Structured Abstract. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 779-780.

Pandit, Naresh, Cook, Gary A. S. and Beaverstock, Jonathan V. (2016) Economies and diseconomies of clusters: Financial services in the City of London. In: Unfolding Cluster Evolution. Routledge, pp. 23-38. ISBN 9781138123687

Stuebiger, Nina, Baumann, Jasmin, Haas, Alexander and Le Meunier-FitzHugh, Kenneth (2016) Forgiveness in Buyer–Seller Relationships Gone Bad. In: Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 743-744.

Conference or Workshop Item

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth and Le Meunier-FitzHugh, Leslie Caroline (2016) Value Creation Through Reciprocal Value Propositions - The Discrepancy Between Theory and Sales Practice. In: Academy of Marketing Science Annual Conference, 2016-05-18, Florida.

Karatas-Ozkan, Mine, Nicolopoulou, Katerina, Ibrahim, Shahnaz, Fayolle, Alain, Tatli, Ahu and Manville, Graham ORCID: https://orcid.org/0000-0003-4341-1363 (2016) Social entrepreneurship education: a reflexive approach through the prism of capitals. In: UNSPECIFIED.

Book

Le Meunier-FitzHugh, Kenneth and Douglas, Tony (2016) Achieving a Strategic Sales Focus:Contemporary Issues and Future Challenges. Oxford University Press, Oxford. ISBN 9780198706649