Organizational linkages for new product development: Implementation of innovation projects

Cometto, Teresa, Niser, Arsalan, Palacios, Miguel, Le Meunier-FitzHugh, Kenneth and Labadie, Gaston (2016) Organizational linkages for new product development: Implementation of innovation projects. Journal of Business Research, 69 (6). pp. 2093-2100. ISSN 0148-2963

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Abstract

Effective external and internal organization linkage characterizes new product development. Although prior research covers the external linkages to gain operational efficiencies and develop new products, the current body of scholarship on internal cross-functional linkages requires further attention. This study provides a certain level of inquiry into the antecedents of such internal linkages and presents a framework to establish the relationship between two internal functions at major fast-moving consumer goods (FMCG). The study examines the implementation of 150 innovation projects in 6 different countries over a period of three years. The objective is to study the influence of trust dimension on the perceived effectiveness of cross-functional linkage to highlight how organizational mechanisms like the amount and quality of shared communication affect trust and relationship between two functions.

Item Type: Article
Uncontrolled Keywords: cross-functional linkages,product innovation,research and development,fmcg,effective communication
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 22 Mar 2016 09:24
Last Modified: 17 Mar 2020 21:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/57751
DOI: 10.1016/j.jbusres.2015.12.014

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