Organizational linkages for new product development: Implementation of innovation projects

Cometto, Teresa, Niser, Arsalan, Palacios, Miguel, Le Meunier-FitzHugh, Kenneth and Labadie, Gaston (2016) Organizational linkages for new product development: Implementation of innovation projects. Journal of Business Research, 69 (6). pp. 2093-2100. ISSN 0148-2963

Preview

PDF (Organizational linkages for new product development- Implementation of innovation projects Oct 2016) - Accepted Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (356kB) | Preview

Abstract

Effective external and internal organization linkage characterizes new product development. Although prior research covers the external linkages to gain operational efficiencies and develop new products, the current body of scholarship on internal cross-functional linkages requires further attention. This study provides a certain level of inquiry into the antecedents of such internal linkages and presents a framework to establish the relationship between two internal functions at major fast-moving consumer goods (FMCG). The study examines the implementation of 150 innovation projects in 6 different countries over a period of three years. The objective is to study the influence of trust dimension on the perceived effectiveness of cross-functional linkage to highlight how organizational mechanisms like the amount and quality of shared communication affect trust and relationship between two functions.

Item Type:	Article
Uncontrolled Keywords:	cross-functional linkages,product innovation,research and development,fmcg,effective communication,sdg 9 - industry, innovation, and infrastructure ,/dk/atira/pure/sustainabledevelopmentgoals/industry_innovation_and_infrastructure
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	22 Mar 2016 09:24
Last Modified:	21 Mar 2024 01:05
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57751
DOI:	10.1016/j.jbusres.2015.12.014

Downloads

Actions (login required)

View Item