Sarwar, Atif, Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350, Oltramari, Andrea and Siddique, Muhammed
(2026)
Intelligent Technologies and the Reconfiguration of Work: An Editorial.
Frontiers in Sociology.
ISSN 2297-7775
(In Press)
Bukhari, Syed Faheem Hasan, Curtis, Lucill Joan
ORCID: https://orcid.org/0000-0003-0533-7350 and Mubaster, Khurram
(2025)
From East to West: a sentiment-based framework for understanding Muslim consumer preferences in imported food products.
Journal of Islamic Marketing, 16 (10).
2858–2880.
ISSN 1759-0833
Ueno, Akiko, Yu, Chong, Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350 and Dennis, Charles
(2025)
Job demands-resources theory extended: Stress, loneliness, and care responsibilities impacting UK doctoral students’ and academics’ mental health.
Studies in Higher Education, 50 (4).
pp. 808-823.
ISSN 0307-5079
Paul, Justin, Ueno, Akiko, Dennis, Charles, Alamanos, Eleftherios, Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350, Foroudi, Pantea, Kacprzak, Agnieszka, Kunz, Werner H., Liu, Jonathan, Marvi, Reza, Nair, Sree Lekshmi Sreekumaran, Ozdemir, Ozlem, Pantano, Eleonora, Papadopoulos, Thanos, Petit, Olivia, Tyagi, Sapna and Wirtz, Jochen
(2024)
Digital transformation: A multidisciplinary perspective and future research agenda.
International Journal of Consumer Studies, 48 (2).
ISSN 1470-6423
Smith, Christine and Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2020)
Scaffolding learners' self-regulation in workplace learning: Design of a pedagogical pattern for placements.
Journal of Vocational Education and Training, 72 (3).
pp. 396-414.
ISSN 1747-5090
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350 and Samy, Martin
(2014)
Investigating whether UK business schools need to be more business-like in order to survive in today's dynamic environment.
International Journal of Educational Management, 28 (6).
pp. 728-750.
ISSN 0951-354X
Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350
(2025)
Enhancing Assessment and Feedback: A Case Study Compendium:Authentic Assessment: The Current and Future Role of AI in Marketing Strategies.
In:
Enhancing Assessment and Feedback: A Case Study Compendium.
AdvanceHE, pp. 81-86.
Ueno, Akiko, Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350, Wood, Ruth, Al-Emran, Mostafa and Yu, Chong
(2024)
A Review of The Metaverse in Higher Education: Opportunities, Challenges and Future Research Agenda.
In:
Current and Future Trends on Intelligent Technology Adoption.
Springer Open, pp. 1-16.
ISBN 978-3-031-61465-1
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2019)
Marketers Never Tire of Improving Online Customer Experiences - Digital interventions by B2B Firms to improve conversion and purchase occurrences.
In:
Academy of Marketing Conference.
UNSPECIFIED.
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2016)
Managing your online identity through Twitter within business to business (B2B) organisations.
In:
Twitter for Research Handbook.
Emlyon Press, Lyon, France, pp. 103-125.
ISBN 978-1523263394
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2016)
Identity informed constructions of B2B marketing professionals during Twitter communications.
In:
19th Symposium of the International Corporate Identity Group (ICIG).
UNSPECIFIED.
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2016)
Investigating online identity transition experiences of freelance home workers.
In:
British Academy of Management.
UNSPECIFIED.
ISBN 978-0-9549608-9-6
Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350
(2015)
Examining how the subject position of marketing professionals and customers are constructed through Twitter communication by B2B organisations.
In:
British Academy of Management, Methodology Track.
UNSPECIFIED.
ISBN 978-0-9549608-8-9
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2015)
How is identity defined and understood by marketing professionals in online organisational settings such as B2B Twitter sites?
In:
British Academy of Management, Identity Track.
UNSPECIFIED.
ISBN 978-0-9549608-8-9
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350
(2015)
How is your identity communicated online? - An investigation into managing Twitter sites within five B2B organisations.
In:
Academy of Marketing Conference.
UNSPECIFIED.
ISBN 9781905952649
Hajee, Abdul C.
ORCID: https://orcid.org/0000-0002-7075-0099, Karakas, Fahri, Le Meunier-FitzHugh, Kenneth and Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350
(2024)
Enter the Patient: The Evolving Role of the Patient in the Organizational Buying Model of Pharmaceuticals.
In: UNSPECIFIED.
Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350 and Parslow-Williams, James
(2023)
Re-shaping Marketing Education in Partnership with Employers, Students and Alumni.
In: Teaching and Learning Conference 2023, 2023-07-04 - 2023-07-06, Keele University.
Curtis, Lucill
ORCID: https://orcid.org/0000-0003-0533-7350, Ueno, Akiko, Wood, Ruth and Yu, Chong
(2023)
The Metaverse in Higher Education:A Multi-Perspective Analysis of Opportunities, Challenges and Future Research Directions.
In: The Metaverse Conference 2023, 2023-05-15 - 2023-05-17.
Curtis, Lucill J.
ORCID: https://orcid.org/0000-0003-0533-7350 and Warren, Sam
(2015)
Picturing the academic life: a reflexive photography workshop, British Academy of Management.
In: BAM 2015, 2015-09-08 - 2015-09-10, University of Portsmouth.