Managing your online identity through Twitter within business to business (B2B) organisations

Curtis, Lucill J. (2016) Managing your online identity through Twitter within business to business (B2B) organisations. In: Twitter for Research Handbook. Emlyon Press, Lyon, France, pp. 103-125. ISBN 978-1523263394

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Abstract

Twitter: how is it used by academics to advance science in different research fields? This handbook published by EMLYON Press gathers recent studies where data collected from Twitter helped explore fascinating questions in linguistics, marketing, urban studies and beyond. It comprises 13 chapters written by an international group of academics who participated in the conference "Twitter for Research" organised by EMLYON Business School in Lyon, France in April 2015.

Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	24 Apr 2019 08:30
Last Modified:	16 Sep 2021 08:53
URI:	https://ueaeprints.uea.ac.uk/id/eprint/70638
DOI:

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